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dnm-resoultion1
[Requesting California Establish a Do Not Mail Registry]

Resolution urging the California State Legislature to establish a Do Not Mail Registry.

WHEREAS, The amount of junk mail delivered in the United States each year has substantial environmental and social costs that can be significantly reduced by the creation of a Do Not Mail Registry; and,
WHEREAS, The production, distribution, and disposal of junk mail contributes to climate change by producing 51 million tons of greenhouse gas emissions – equivalent to that of over 9 million automobiles  – at a point when current environmental challenges demand significant and urgent reductions in our carbon footprint; and,
WHEREAS, The amount of paper required to produce the 105 billion pieces of junk mail distributed each year in the United States  requires the annual harvest of approximately 100 million trees  that, if left standing, would act as important carbon storehouses; and,
WHEREAS, approximately 44% of all unsolicited junk mail arrives in landfills unopened , thereby placing unnecessary stress on our waste disposal systems; and,
WHEREAS, Reducing junk mail will help meet San Francisco citywide goals of 75% landfill diversion by 2010 and zero waste by 2020; and,
WHEREAS, Junk mail is an invasion of privacy and has the potential to contribute to the ongoing problem of identity theft; and,
WHEREAS, The requested Do Not Mail Registry would be modeled after the national Do Not Call Registry, which is the most popular consumer rights bill in history; and,
WHEREAS, 93% of likely voters and 89% of likely voters nationwide voiced support for a Do Not Mail Registry in a 2007 nation poll commissioned by Zogby International ; and,
WHEREAS, A multitude of states have previously proposed Do Not Mail bills including; Arkansas, Colorado, Connecticut, Hawaii, Illinois, Maryland, Michigan, Missouri, Montana, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, Tennessee, Texas, Vermont, and Washington ; and,
WHEREAS, The success of statewide Do Not Mail registries will pave the way for an equivalent registry at the national level; now, therefore, be it
RESOLVED, That the San Francisco Board of Supervisors urges the State of California to establish a Do Not Mail registry to provide persons of California with an effective, user-friendly system to voluntarily stop the receipt of unsolicited direct mail to their property; and, be it
FURTHER RESOLVED, That the Clerk of the Board of Supervisors shall forward a fully conformed copy of this resolution to San Francisco’s state legislative delegation as well as the President Pro Tem of the California Senate and Speaker of the California Assembly.