Blog Index
The journal that this archive was targeting has been deleted. Please update your configuration.

Crystal clear Catalog Choice clip

A crystal clear video about Catalog Choice, how to use the site and the other options in the market can be seen here:


Fulfilling your requests - the work behind the scenes

Our team is hard at work processing your opt-out requests. So, we thought we would share with you how we are making this happen.

First, a little history. When we started developing Catalog Choice we knew that the best approach was to build a solution that would be easy for merchants to use. That meant allowing companies to obtain opt-out requests and feed the names directly into their mailing list process. After extensive research we developed a Merchant Account service that makes obtaining opt-out lists seamless for catalog companies.

At the same time, we realized that it is unreasonable to expect that all merchants will sign up for our service. Because we have an obligation to our members to fulfill their opt-out requests—and because we know most companies wish to honor these requests—we also developed a Merchant Notification service that automatically sends emails to the respective merchant for each individual who opts out of a catalog.

The Merchant Account service is a more cost-effective approach for catalog companies since it avoids transcribing names from email messages into do-not-mail lists. It goes without saying, if merchants find it difficult to transfer names, the adoption rate will be lower.

As we developed Catalog Choice last summer, we contacted numerous catalog companies and described our Merchant Service plan. At that time, merchants did not fully understand the benefit of our service and they wanted to take a wait and see approach before signing up.

Well the consumer has spoken and they want an easy way to choose what catalogs get into their mailbox. Three weeks into the launch of Catalog Choice, we have more than 80,000 consumers opting out of nearly 500,000 catalogs. With this kind of broad consumer support we expect that merchants would rather subscribe to our machine-readable service instead of continuing to be bombarded with opt-out email requests.

So this coming week, we will launch Catalog Choice for Merchants—the first hosted mail order catalog opt-out service for the industry. As with our consumer service, we’ve made this service free and easy to use. It is hard to argue with that price.

Merchants: We represent tens of thousands of customers. Some of these people no longer wish to receive your catalogs in the mail. Others receive duplicates and want to request only one catalog copy. Others just prefer to shop online. Claim your Merchant Account and we will deliver opt-out requests in a format that easily integrates with your mailing list management process.

In the weeks ahead we will identify the first 50 catalog companies that claim their merchant account. If you are a catalog company, you can contact us at to make sure we have the correct contact information for you. Look for our email to your customer service department announcing your Merchant Account. Together, we can save natural resources and save money. We appreciate your participation in Catalog Choice!

There is a better way

Have you ever tried to get off of a catalog mailing list? Watch the first episode of a great series on getting off mailing lists from Jonny Halleran. Jonny documents the frustration that so many Americans have as they try to do the right thing and remove themselves from catalog mailing lists.


Reducing unwanted catalogs at the office is easy

Catalog Choice is designed to help marketers and consumers reduce unwanted catalog mailings. What can we do about all those catalogs that get mailed to the guy who used to work in the office next to me?

The Ecological Mail Coalition has the answer. In concert with marketers, the Coalition makes it easy to remove former employees' names from a mailing list if they no longer work for your company.

How The Coalition Saves Members Time and Money

1. You tell us which employees have left or relocated.
2. Marketers submit their mailing lists before mailing.
3. We compare the names and addresses on their lists with your former and transferred employees.
4. Outdated contacts are flagged for removal, or addresses changed for relocated contacts.
5. Over time, your undeliverable mail volume drops dramatically.

Everybody’s a winner: your business reduces undeliverable mail, marketers save money by mailing only to valid recipients. Even the planet benefits from reduced waste of natural resources. Best of all, it’s completely free!

The same solution for consumers is coming this fall from Catalog Choice.

Tips to create greater happiness with less Junk Mail

Phoenix Arizona East Valley City News
July 31 , 2007 by Editor

Reduce Junk Mail: One of the best ways to reduce paper clutter and interruptions is to stop them from getting to you in the first place.

We would like to make two important points regarding junk mail.

First, the Deceptive Mail Prevention and Enforcement Act, 39 USC 3001, specifically addresses the creation and maintenance of a Do Not Mail list by individual companies, much like the Do Not Call list.

Second, the United States Postal Service states that you are not required to accept any mail that you do not want, you may return it simply by writing the word "Refused" and putting it back in the mail without opening it. No fees will be charged.

Are all those pre-approved credit card and loan mailings driving you crazy? Do you know that banks buy your credit rating information from the credit reporting agencies? They have your name, address and your social security number; along with ratings of if your bills are paid on time and whom you owe money to. If you've been denied credit within the last 60 days, you can contact them for a free copy of your report; otherwise it'll cost you approximately $8.00. By the way all consumers are entitled to one free copy of their credit report each year, regardless of whether they were denied credit or for any other reason. Simply visit

Four ways to reduce the amount of unsolicited third class mail you receive, like flyers, catalogs, pre-approved credit card and loan mailings.

1. Send a letter to each of the three major credit reporting agencies and request that they stop selling your credit rating information

a. Equifax Options P.O. Box 740123 Atlanta, GA 30374-0123
b. TransUnion Consumer Relations P. O. Box 2000 Chester, PA 19022-2000
c. Experion- NCAC, P. O. Box 9701, Allen, TX 75013

2. You may contact the major credit reporting agencies by phone, just call one number 888-567-8688 to reach Equifax & Experion & TransUnion.

3. To reduce the amount of unwanted mailings--catalogs, etc. Send a letter to:

Mail Preference Service, Direct Mail Marketing Association, P.O. Box 9008, Farmingdale, NY 11735-9008

ADVO, List Maintenance, 2235 S Central Ave, Phoenix, AZ 85004-2909

Please note that it may take up to six weeks for your request to be implemented.

For additional Tips & Ideas simply visit: or

Contributed by:
A to Z Organizing Pros, A Subsidiary of Organize-U Consulting, Inc. an Arizona Corporation, PO Box 16283, Phoenix, AZ 85011, USA