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Tuesday
Oct162012

Consumers Want More Transparency from Data Brokers

In July 2012, the Bipartisan Congressional Privacy Caucus sent a letter to nine of the top data brokers requesting information about the collection, use and management of Americans' personal information. Personal information collected by Data Brokers is used to deliver marketing information based on demographics and other key variables, resulting in a flood of junk mail in your mailbox.

We wanted to find out what average American citizens knew about Data Brokers and how much control they wanted over their personal information held by Data Brokers. We conducted a survey among 2,900 randomly selected Catalog Choice members.

Today, we announced the results of the survey. Here are some of our key findings:

Less than 20% of consumers have a good understanding of data brokers:

  • Only 18% of consumers have significant or complete understanding of how to define a data broker company.
  • Only 16% of consumers have significant or complete understanding of what information data brokers collect.
  • Only 20% of consumers have significant or complete understanding of what data brokers do with that information.

Consumers want access to and control over the information data brokers collect:

  • 76% of consumers feel that it is important to be notified about information data brokers collect.
  • 71% of consumers feel that it is important to be able to access and see information data brokers collect (77% feel that it is important to be able to modify that information).
  • 80% of consumers feel that it is important to be able to opt out of the distribution and sale of information or delete the information that data brokers collect.

Not surprisingly, most people are confused about how data brokers operate and want to better control how data brokers handle their personal information. At Catalog Choice, we’re helping consumers gain greater control over their mailboxes. We believe you should be in control of your personal information.

Our MailStop Shield service can help you stop data brokers from freely trading your identity. The service removes your information from data brokers lists, allows you to track the progress of your opt-outs and helps keep unwanted mail out of your mailbox.

To start removing your name and address from data broker lists, sign up for MailStop Shield.

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