We recently completed a survey that suggested that 27% of our users do not understand the difference between the free service Catalog Choice offers and our "unlisting service" or "premium service," which requires a $20 annual donation. So let's clear it up.
- The Free Service: we provide a free way to communicate with companies sending you direct mail directly (ex: Victoria's Secret)
- The Unlisting/Premium Service: we get your name taken off marketing lists that are traded by data brokers (ex: Epsilon)
Ultimately, both services help you stop junk mail. You can opt out with each company directly, but if your name is on data brokers' marketing lists -regardless of how they got there- you will soon find yourself receiving mail from companies perhaps you've never done business with. Alternatively, you can opt out of the data brokers' marketing lists, but that just stops your information from getting to more companies in the future. The companies that you already have a relationship with won't stop mailing you.
In summary, the free service and the unlisting service, either used individually, is a good start to stopping junk mail. But the most effective strategy is to use both.