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Friday
Mar252011

What is this "unlisting service," anyhow?

We recently completed a survey that suggested that 27% of our users do not understand the difference between the free service Catalog Choice offers and our "unlisting service" or "premium service," which requires a $20 annual donation. So let's clear it up.


  • The Free Service: we provide a free way to communicate with companies sending you direct mail directly (ex: Victoria's Secret)

 

  • The Unlisting/Premium Service: we get your name taken off marketing lists that are traded by data brokers (ex: Epsilon)

 

Ultimately, both services help you stop junk mail. You can opt out with each company directly, but if your name is on data brokers' marketing lists -regardless of how they got there- you will soon find yourself receiving mail from companies perhaps you've never done business with. Alternatively, you can opt out of the data brokers' marketing lists, but that just stops your information from getting to more companies in the future. The companies that you already have a relationship with won't stop mailing you.

In summary, the free service and the unlisting service, either used individually, is a good start to stopping junk mail. But the most effective strategy is to use both.

Reader Comments (2)

Hi, does Catalog Choice know if their premium subscribers are buffered against the Epsilon breach by being off their lists? Or are these only relevant to direct mail and not email lists? Does a voluntary relationship with an Epsilon client (ie Chase Bank) override the premium service? I'd love to see direct comment by Catalog Choice regarding the Epsilon breach. I think it could be good publicity as well--I feel a bit better being off any of their lists and am glad I made the premium upgrade in November. Thanks.

April 4, 2011 | Unregistered CommenterAndrew

Andrew - the Unlisting Service will have a solution for those affected by the Epsilon Data breach. We have identified a world-class email unsubscribe service that protects you against phishing attacks. We will be sending out information about this tomorrow.

April 4, 2011 | Unregistered CommenterChuck

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