We are pleased to announce that Catalog Choice has joined 1% For The Planet as a nonprofit partner. The organization, launched in 2002 by Patagonia founder Yvon Chouinard and Blue Ribbon Flies Owner Craig Mathews, inspires the business community to contribute to environmental groups worldwide. These two successful businessmen and passionate outdoor lovers recognized the powerful influence of connecting businesses and nonprofits through philanthropy. Working with an alliance of 1,200 business members and 1,800 nonprofit partners, 1% For The Planet offers a simple way for companies to mitigate the true cost of doing business by making a simple pledge to the planet; what Yvon Chouinard calls an “Earth tax.” Member companies, including CaliBamboo, Clif Bar, Sterling Vinyards, and Canada’s Mountain Equipment Co-op, donate 1% of their annual net sales to environmetnal groups. Singer/songwriter/surfer Jack Johnson even pledged 1% of sales from his CD In between Dreams. We think that’s good business.
We applaud all companies that donate to environmental organizations and encourage our Catalog Choice participate members to join other businesses making a difference through 1% For The Planet.
