We spend a lot of time looking at how and where catalog merchants communicate mail choices to you, the consumer. Typically, you can find an unsubscribe email address, form and/or a telephone number in a merchant’s Privacy Policy on their web site. Many members of the Direct Marketing Association also provide a link to the DMA’s mail preference service. And now, slowly but surely, our participating merchants are letting consumers know they can use Catalog Choice as well.
We were thrilled to see this statement in Room & Board’s Privacy Policy:
“We love to send you our annual catalog but only if you want it. Because of that, we’ve joined Catalog Choice, an organization that lets consumers indicate which catalogs they no longer wish to receive. If you would prefer to not receive our catalogs in the postal mail, or if you are receiving extra copies that you do not need, please visit catalogchoice.org.”
Room and Board has also printed a version of this statement on the back of their catalog.
John Schroeder, Business Intelligence Manager for Room & Board, has this to say about the service:
“We love CatalogChoice.org! It is a perfect fit with our overall philosophy of sustainability and respecting our consumers’ wishes on how we engage them throughout the year. With our web site becoming a more frequently used tool it only makes sense that customers have the option of their preferred method of engagement with our company. Catalog Choice is one of the many ways we capture this. Thank you Catalog Choice for your services!”
Thank you, Room & Board. We hope other catalog mailers follow your lead!
