«
»

The Growth of Product Eco-Labels: Clarity or Confusion?

We know that when many of you shop you look for products that are clean, green, organic, and efficient.  As more and more green products enter the marketplace, a growing number of environmental labels are popping up to validate eco-friendly traits.

A recent article in The Wall Street Journal spotlights the growth and validity of these eco-seals. “As green marketing has proliferated, so has the number of ‘eco-labels’ competing to be the environmental equivalent of a Good Housekeeping seal of approval.”  The article states that there are more than 300 such labels putting a green stamp on everything from cosmetics and seafood to bird-friendly coffee. Is the result helping consumers or creating confusion?   Both, it turns out.  The federal government may need to play a stronger role in shaping eco standards so consumers can trust green marketing promises.  To read the entire article here.

Here’s a sampling of some of the many environmental offerings available through our participating Catalog Choice merchants:

Blue Canoe:  Organically grown cotton clothing – all made in the U.S.A.
Crate & Barrel: An assortment of ecologically harvested and FSC certified outdoor and indoor furniture
Cuddledown:  Many certified eco-friendly items from towels, sheets, blankets and sleepwear
Fair Indigo: Full line of fair trade clothing and jewelry and fashionable organics
Fetch Dog: Eco-friendly dog supplies from dog beds to leashes to toys
Garnet Hill:  Organic cotton clothing, bath accessories, and sleepwear
Johnny’s Selected Seeds:  A variety of organic seeds and tools to help organic growing
REI:  A variety of outdoor gear made from recycled fibers
The Y Catalog:  Organic yoga and fitness clothes, beauty products, and eco-friendly yoga mats
UncommonGoods:  An assortment of handmade, recycled, and organic merchandise

  • Share/Bookmark

This entry was posted on Wednesday, June 10th, 2009 at 2:39 pm and is filed under Environment, Featured. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “The Growth of Product Eco-Labels: Clarity or Confusion?”

  1. Marlene Affeld says:
    September 6, 2009 at 11:05 pm

    Marlene Affeld…

    Thank you for all the helpful information I found Monday on your site. I was doing a search for the keyword phrase “environmental friendly clothing” and your site answered a lot of questions. I will bookmark and visit again….

Leave a Reply