We received an email from a Catalog Choice member today that articulates how many consumers feel about merchant participation. Donna’s message is clear - honoring mail preference requests is critical to building customer loyalty.
Dear Chuck, I am more than happy to pass on information about Catalog Choice
to my friends. I definitely will support merchants who participate in this
service. The reason I will go to these merchants first is that I support
anyone who is concerned about making our world better. We are living in a
time where we need to cut down on waste. As our life is simplified (in this
case by removing waste), it allows for more free time to do the things we
enjoy… which can mean shopping and browsing online. I visit your website
and have hundreds of catalogs at my fingertips and can browse and shop
without having my mailbox cluttered where there’s so many that I don’t even
look at them. They go straight to the recycling bin, because it’s
overwhelming. It’s easier to just put them in the recycle bin than to start
sorting through. Now I can just visit the catalog I’m in the mood for, when
I go to your website.Thanks for this service, and I hope the merchants know we really appreciate
them listening. It certainly doesn’t mean I will not shop with them… I
will shop online with any merchant online which is more convenient, and I’m
happy to be doing something to help our environment, and working with others
who have the same interest.Thanks again
Donna
Norridge, IL
Donna, you could not have said it better! Many thanks.
Absolutely! Online catalog shopping is the new standard. Having one’s mailbox stuffed full every other day with paper that I have to recycle or pay the trashman to remove is overkill. Many thanks to Catalog Choice and the merchants who use them.