Following the beta launch of the email opt-in service last week, we have had numerous follow-up conversations with companies about using the anonymous email address and mail forwarding system we proposed. It turns out that the anonymous email address introduces several problems that make it unusable for many companies.
As a result, we have modified the email opt-in service so that when you subscribe to email news, you authorize us to provide the specific company with the exact same contact information that they require on their site. This includes your registered email address and in some cases your name, zip code or address. As part of our service, the companies pledge to only use your email address for their email newsletter.
Once you subscribe to a company’s email news, you will start receiving the newsletter in your inbox. If you don’t see newsletter, check your spam filter to make sure that it is not being trapped. You will not receive a copy of the email in your Catalog Choice account.
The email opt-in service is a great way to go paperless with your favorite merchants. For all of our Members who opt-out of the mailorder catalog because you primarily shop online or because you want to help the environment, look for the email opt-in option and give it a try. Thanks to CAN-SPAM, opting out of email newsletters is always a click away.
[...] NOTE: There has been an update to the Email Opt-in Service. We are no longer using the anonymous email address and mail forwarding system described below. Merchants offering email opt-in through Catalog Choice have pledged to never trade your email address. Here is the update blog post. [...]