Today we received the following email from John Schroeder, Business Intelligence Manager for Room & Board. He provides a clear description of how Catalog Choice benefits the merchant and the customer.
We love catalogchoice.org!
It is a perfect fit with our overall philosophy of sustainability and respecting our consumers wishes on how we engage them throughout the year. We recently had a customer who called our call center (shop from home) and requested that we stop sending our annual catalog for the next 3-years as she was taking an assignment in Europe. We had the perfect solution for her, Catalog Choice. This gave our customer total control not only for our catalog but potentially for other catalogs companies that she would of needed to contact. And the great thing is when she comes back to the U.S. she can opt back in to our annual catalog. She was thrilled. In 2008 we referenced catalogchoice.org on the back cover to allow our customers an easy and reliable way of opting out of our printed material distribution. In return we gained additional productivity in our call center where our Design Associates were more available to assist customers with orders over opting out for future mailings. This during our busiest time of year. We also monitor the comments customers give for opting out of our catalogs. We love the fact that over 50% have done so for environmental reasons. With our web site becoming a more frequently used tool it only makes sense that customers have the option of their preferred method of engagement with our company. Catalog Choice is one of the many ways we capture this.
Thank you Catalog Choice for your services!
Please have these folks call Eddie Bauer…
Will be great if Room & Board will include Catalog Choice link into their privacy policy (http://www.roomandboard.com/rnb/privacy.do).