Frustrated?
I expect that you get frustrated when you pick up the daily mail and find unwanted catalogs you have requested to no longer receive at Catalog Choice. We live your frustration. Our team works tirelessly everyday to get more merchants on-board with our free secure mail preference service.
We know the system is far from perfect. But it is significantly better than what existed a year ago. If you want background on exactly how difficult it is to get off a mailing list, head on over Jonny Hal’s Off the List blog. Make sure you watch this video, it documents the state of the art as of 2007.
So, what should you do with your frustration? You can focus it on the companies that keep on sending you unwanted catalogs or you can direct it to us, the non-profit working to give consumers the ability to choose what enters their mailbox.
If you believe that respecting the customer’s choice is paramount, then we need you to join us to let the non-participating companies know that you want them to honor your request entered in your Catalog Choice account. We have added phone numbers for every non-participating merchant. If you have a free moment, give them a call. Your efforts will help our team who are on the phone with merchants every day, your fellow Catalog Choice members and those who will join the service in the future.
The Catalog Choice community is effectively changing the way mail preference requests are handled throughout the United States. Over 300 merchants are using our service, the DMA has launched a brand new mail preference service, DMAchoice.org, and more merchants are adding mail preference forms to their websites. A major catalog trade association has endorsed us, leading companies are speaking out in support of our service, and the DMA has stopped their campaign against us.
But our job is far from done and we need your support to carryout the mission. Follow the example of fellow Catalog Choice members like Julie who only shops with Participating Merchants, or Yvonne and Tracy who have both been long-time supporters of our service and work continuously to stop unwanted mail, or Sue who uses My Choices to manage her 240 catalogs opt-out requests, of which she says over 180 no longer arrive.
Together, we are improving the direct mail world so consumers can have a choice. This is not a simple, short-term initiative. It requires time, patience and your continued support.