Senior Editor Chantal Todé covered our press announcement this week with this article in DM News. If you are a merchant still considering whether to activate your Catalog Choice account, this is a must read article.
If you are a consumer wondering if we are making progress within the industry, you will be pleased with the support that we have garnered from the most influential catalog merchants. The article chronicles the improvements to the DMA’s mail preference service that have occurred over the past year as a result of the new standard that we have set.
If you want to learn more about the hosted service we will be offering, please contact me at chuck (at) catalogchoice.org.
Read the article and it was well said, and done. DMA may have made online opt out free, easy and improved but what about consumer manual mailings to them? Many consumers out there do not have the state of the art computer capabilities to go online. Let’s not forget them and leave them behind.
[...] last reported the addition of the Williams-Sonoma and Orchard Brands families of catalogs to Catalog Choice in [...]
[...] You can refer them to the ACMA press release about Catalog Choice, the recent DMNews article titled Mail Crowd Rallies for Choice or our Merchant FAQ to get the straight [...]