Just today, I’ve got at least nine, which I have submitted and resubnitted at least twice. This will be the third time! I dont think that this is working!

Participation of companies honoring requests through our service is increasing every day. So, in the short term it has been less than perfect. In the long term, we are creating a customer service application that we expect the vast majority of mailers will support.

It is working because you and our other members are recording your requests here and where necessary, calling merchants to let them know your position on this topic.

Thanks!

Hope that helps. This morning, October’s first catalog arrived, and I promptly entered the “Still Receiving.” This particular catalog has been mailed to my *maiden* name at least three times during the past ten months. I’ve been married for, oh gee, only 13 years. Oops. The company is consistently mailing to the same customer number, too, so I’m surprised they can’t get a handle on this. I guess I’ll give them a call. I’m really glad I don’t have to do that for the majority of my Catalog Choice opt-outs. It does appear that nearly all of them are now honoring my requests.

CEO Howard Lester announced: “In direct marketing, we continued to implement our catalog circulation optimization strategy and the results to date are affirming that the circulation decreases we have made are accretive to earnings. Therefore, we will continue to look for ways to expand this strategy over the next several quarters.”

I am very excited to see that more and more merchants are coming on board. After a huge initial success with my Catalog Choice opt-outs, I began to attack the “nay sayers” one at a time with personal emails. I created a “pattern” email text that I used to contact them and kept a copy of the email text and the date it was sent. If I saw no change after 12 weeks, I contacted them again with another message which included my original email, the date of that email, and expressed my disappointment with their non-response to my request. This has been very effective. I have had to send only a few follow-up requests.

I can not express strongly enough my support for the Catalog Choice website. There is no way I would have taken the time to individually contact over 240 merchants. However, because of the large number who complied with my Catalog Choice request, I was able to take on the rest of them - one merchant at a time. Of course, when I go to shop the compliant merchants will be my first choice!

I’ve bought rugs and chair cushions from Pottery Barn’s website in the past, and now when I look at those things, I smile and feel especially happy. Many thanks to all the merchants who have responded positively to their customers’ wishes. I deeply appreciate that you’re making my life easier and less cluttered with paper waste.