Comments on: “You decide what gets in” isn’t about rejecting all marketing communications http://blog.catalogchoice.org/2008/07/01/you-decide-what-gets-in-isnt-about-rejecting-all-marketing-communications/ Reduce the number of catalogs you receive in the mail and go paperless. Mon, 01 Dec 2008 23:00:11 +0000 http://wordpress.org/?v=2.6.2 By: Tracy Glomski http://blog.catalogchoice.org/2008/07/01/you-decide-what-gets-in-isnt-about-rejecting-all-marketing-communications/#comment-8970 Tracy Glomski Tue, 16 Sep 2008 04:32:45 +0000 http://blog.catalogchoice.org/?p=189#comment-8970 On the subject of unwelcome content... I received an order from Zappos.com today, and guess what was in the box. Yup, a catalog. Actually, a useless hybridized catalog/magazine style guide thingy that they're calling a "magalog." It was very general in nature, not at all targeted to me. Why would I find that interesting, when I've already used Zappos' excellent search features to pinpoint what I need? I was not pleased by this new development. I sent the magalog back with the shoes (which I had to exchange for another size anyhow), and I expressed my disappointment via Zappos' online feedback form. Sigh... I thought Zappos was an e-commerce pureplay type of place. My mistake. Can merchants please stop automatically including catalogs in shipments of orders placed online? Please? On the subject of unwelcome content…

I received an order from Zappos.com today, and guess what was in the box. Yup, a catalog. Actually, a useless hybridized catalog/magazine style guide thingy that they’re calling a “magalog.” It was very general in nature, not at all targeted to me. Why would I find that interesting, when I’ve already used Zappos’ excellent search features to pinpoint what I need? I was not pleased by this new development. I sent the magalog back with the shoes (which I had to exchange for another size anyhow), and I expressed my disappointment via Zappos’ online feedback form.

Sigh… I thought Zappos was an e-commerce pureplay type of place. My mistake.

Can merchants please stop automatically including catalogs in shipments of orders placed online? Please?

]]> By: Gregory Anne Cox http://blog.catalogchoice.org/2008/07/01/you-decide-what-gets-in-isnt-about-rejecting-all-marketing-communications/#comment-8711 Gregory Anne Cox Wed, 30 Jul 2008 22:42:51 +0000 http://blog.catalogchoice.org/?p=189#comment-8711 So well said, I wish more people could get this--the catalogue senders first and foremost. I love getting catalogues from companies whose products I want to oggle, buy or dream about buying. It's rare that I even open ones from companies I don't know--especially when I am clearly not their target market. I'm such a big fan of Catalogue Choice. They are a brilliant company with really big you know whats for taking on the DMA. Rock on and thanks CC. So well said, I wish more people could get this–the catalogue senders first and foremost. I love getting catalogues from companies whose products I want to oggle, buy or dream about buying. It’s rare that I even open ones from companies I don’t know–especially when I am clearly not their target market.
I’m such a big fan of Catalogue Choice. They are a brilliant company with really big you know whats for taking on the DMA.
Rock on and thanks CC.

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