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“You decide what gets in” isn’t about rejecting all marketing communications

… it’s about freeing up your attention for the ones that you actually want to engage with.  It pushes marketers and their partners to create content that’s truly welcome - a strategic challenge that calls for up-to-date insights about how people shop, buy, and interact with brands.  Not to mention the kind of creative ideas and execution that are more fun to read than to set aflame.

From the KeliherSametsVolk blog.  Read the whole post here.

This entry was posted on Tuesday, July 1st, 2008 at 2:00 pm and is filed under Catalog Choice. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to ““You decide what gets in” isn’t about rejecting all marketing communications”

  1. So well said, I wish more people could get this–the catalogue senders first and foremost. I love getting catalogues from companies whose products I want to oggle, buy or dream about buying. It’s rare that I even open ones from companies I don’t know–especially when I am clearly not their target market.
    I’m such a big fan of Catalogue Choice. They are a brilliant company with really big you know whats for taking on the DMA.
    Rock on and thanks CC.

    Gregory Anne Cox on July 30th, 2008 at 3:42 pm

  2. On the subject of unwelcome content…

    I received an order from Zappos.com today, and guess what was in the box. Yup, a catalog. Actually, a useless hybridized catalog/magazine style guide thingy that they’re calling a “magalog.” It was very general in nature, not at all targeted to me. Why would I find that interesting, when I’ve already used Zappos’ excellent search features to pinpoint what I need? I was not pleased by this new development. I sent the magalog back with the shoes (which I had to exchange for another size anyhow), and I expressed my disappointment via Zappos’ online feedback form.

    Sigh… I thought Zappos was an e-commerce pureplay type of place. My mistake.

    Can merchants please stop automatically including catalogs in shipments of orders placed online? Please?

    Tracy Glomski on September 15th, 2008 at 9:32 pm
 

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