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Crate and Barrel Confirms Your Catalog Choice

Last week, Crate and Barrel rolled out a new feature on their website supporting your preference to receive fewer catalogs or none at all. For those of you that made an opt-out choice on Catalog Choice and have purchased from Crate and Barrel in the past (and you still use the same email that you provided to them), they may send you the following confirmation email shown below. If you would prefer to receive fewer catalogs from Crate & Barrel instead of none, click this link to set your mail preference.

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This is an example of the processes that merchants are putting in place to confirm your opt-out requests and provide you with other mailing options that meet your needs. At Catalog Choice, we are putting more services in place to help merchants provide similar services.

Crate & Barrel has been honoring Catalog Choice opt-out requests since March. The email confirmation and mail frequency site are new features that they are rolling out.  This is an example of the hard work that merchants are undertaking to respond to your request.  While it all seems simple in the end, it takes months of design, development and testing to get it right before enhancements like this can be rolled out.  We have been patient with Crate and other merchants who are working on responding to the opt-out requests that you have entered at Catalog Choice and we hope that you are too.

We applaud these new services and hope that other merchants will follow. Catalog Choice members can show their appreciation by going to the Bravo Merchants page and support Crate & Barrel or other merchants working to honor opt-out requests.

This entry was posted on Monday, May 5th, 2008 at 1:40 pm and is filed under Featured, Fulfillment, Merchants. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Responses to “Crate and Barrel Confirms Your Catalog Choice”

  1. The email message that crate & barrel sends out is very deceiving and tricks you into signing back up for at least the holiday catalog.

    The “confirmation” page has no option to “send me no catalogs”. You have to choose how many times per year you get their catalog from 1 to four. There is no option for zero catalogs.

    Seems like they did this for PR and snuck a tricky, back-handed way to keep you on their catalog list.

    Shame on them.

    Sincerely,
    Heather Rose

    Heather Rose on May 6th, 2008 at 10:11 pm

  2. This is great! Exactly what catalogs should be doing, and it wouldn’t have happened without Catalog Choice!

    JJ on May 7th, 2008 at 6:50 am

  3. I received the ‘confirmation’ page also from Crate & Barrel .. and Heather Rose is correct. There is no option for ’send me no catalogs’. I clicked through to their customer service and told them I thought they should include this. They think it’s a smart way to appear to comply when they’re actually alienating customers! Obvious their marketing guys are way off public opinion!

    Bindy on May 7th, 2008 at 12:43 pm

  4. Heather and Bindy: I contacted Crate & Barrel regarding your comments. Here is their reply. The short answer, you are already opted-out and there is no need to do anything else.

    “The landing page that the link points to does not have an opt out option since these customers have already been opted out via Catalog Choice. Basically the email is informing them that we have received their request to opt out via catalog choice and we have removed them from the mailing list. If they would like to opt down instead of opting out they can go to the link. We have had several confused customers on this so we are changing the wording on the landing page to explicitly state that the customer has already been opted out and they do not have to do anything to stay opted out.”

    Chuck on May 7th, 2008 at 1:53 pm

  5. Thank you

    Jim Soudriette on May 19th, 2008 at 12:28 pm
 

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