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Clarification regarding DMAChoice.org

Catalog Choice would like to clarify our statement regarding the DMA’s Mail Preference service www.dmachoice.org that was in our recent email to Catalog Choice members.

The mail preference services provided by the DMA are described here.

The DMA has dropped the credit card verification requirement only for the catalog opt-in/opt-out aspects of its Mail Preference Service (MPS).

The DMA still requires credit card verification to remove your name from DMA member prospect lists, which decreases the chances of your name being rented, sold, or exchanged.

According to their website - “With DMA’s MPS you can remove your name from DMA member prospect lists.”

You can use Catalog Choice for those catalogs you no longer wish to receive, but avoid using our service to opt out of catalogs you are not currently getting in the mail.

Sorry for the confusion.

This entry was posted on Wednesday, April 23rd, 2008 at 2:21 pm and is filed under Catalog Choice. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Clarification regarding DMAChoice.org”

  1. I joined CC to register the 100 catalogs (just in the past week) for my mother who does not have or want a computer. She has to snail-mail the covers of the catalogs to me (1500 miles away), and I enter the information for her.

    Then I went to the DMAChoice website, where they say there is a mail-in registration form - but if you click on it, it brings you back to the on-line registration link - and of course no link to contact/email them to tell them that this is a problem. I was going to print the mail-in form and send it to my mother to have her snail mail it to them (along with the $1 for processing).

    This is not a good consumer experience, and proves once again that they (DMAChoice) are not in the business of helping the consumer.

    Kudo’s to CC, both my mother and I are hoping this will help eliminate her unwanted catalogs. I’m sure her mail carrier will be happier with her also.

    Tina K on July 19th, 2008 at 1:45 pm

  2. Agree with Tina K, here is a pdf link I found:

    http://www.impactproductivity.com/graphics/5_minutes_plus_1_dollar_equals_less_mail_less_waste.pdf
    you can print. Joseph

    joseph on August 15th, 2008 at 10:40 am
 

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