Catalog Choice would like to clarify our statement regarding the DMA’s Mail Preference service www.dmachoice.org that was in our recent email to Catalog Choice members.
The mail preference services provided by the DMA are described here.
The DMA has dropped the credit card verification requirement only for the catalog opt-in/opt-out aspects of its Mail Preference Service (MPS).
The DMA still requires credit card verification to remove your name from DMA member prospect lists, which decreases the chances of your name being rented, sold, or exchanged.
According to their website – “With DMA’s MPS you can remove your name from DMA member prospect lists.”
You can use Catalog Choice for those catalogs you no longer wish to receive, but avoid using our service to opt out of catalogs you are not currently getting in the mail.
Sorry for the confusion.

I joined CC to register the 100 catalogs (just in the past week) for my mother who does not have or want a computer. She has to snail-mail the covers of the catalogs to me (1500 miles away), and I enter the information for her.
Then I went to the DMAChoice website, where they say there is a mail-in registration form – but if you click on it, it brings you back to the on-line registration link – and of course no link to contact/email them to tell them that this is a problem. I was going to print the mail-in form and send it to my mother to have her snail mail it to them (along with the $1 for processing).
This is not a good consumer experience, and proves once again that they (DMAChoice) are not in the business of helping the consumer.
Kudo’s to CC, both my mother and I are hoping this will help eliminate her unwanted catalogs. I’m sure her mail carrier will be happier with her also.
Agree with Tina K, here is a pdf link I found:
http://www.impactproductivity.com/graphics/5_minutes_plus_1_dollar_equals_less_mail_less_waste.pdf
you can print. Joseph
All I want to do is erase my name from the 43 catalogs I am currently receiving that I did not request. The phone message says it can be done for free. I can’t find this. Also, I can print out the form and send it in with $1.00 but I can’t find this either. Please help.
Bette, I don’t work for CatalogChoice (CC.org) but from what I see, you are confusing Direct Marketing Association (DMA) with CC.org. As far as I know, DMA charges $1.00 per each of your name variations that you want deleted. With Catalog Choice, you join and input each catalog exactly as the mailing label reads. Late last January, I joined Catalog Choice over DMA because I believe they do their best in getting the actual merchants to comply with us consumers wishes to be deleted from their mailing lists. Plus, you don’t have to print forms with CC.org. Good luck!
CC.org: Did the Spam get out of the can again?
I registered. Within a few days, we started to be inundated by a dozen phone calls from various sources every day (you signed up for online class inquiries, etc.). The phone-spammers claim an email address which is the same as mine, but appended with my resident state abbreviation, as well as an address which is slightly incorrect…but they got the phone number right. I can only suspect that this was related!