Catalog Choice would like to clarify our statement regarding the DMA’s Mail Preference service www.dmachoice.org that was in our recent email to Catalog Choice members.

The mail preference services provided by the DMA are described here.

The DMA has dropped the credit card verification requirement only for the catalog opt-in/opt-out aspects of its Mail Preference Service (MPS).

The DMA still requires credit card verification to remove your name from DMA member prospect lists, which decreases the chances of your name being rented, sold, or exchanged.

According to their website - “With DMA’s MPS you can remove your name from DMA member prospect lists.”

You can use Catalog Choice for those catalogs you no longer wish to receive, but avoid using our service to opt out of catalogs you are not currently getting in the mail.

Sorry for the confusion.

This entry was posted on Wednesday, April 23rd, 2008 at 2:21 pm and is filed under Catalog Choice. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.