A Tidal Wave of Support
I used to think that the crown jewel for an emerging consumer website was to be featured on the front page of Yahoo. In October, we were honored to be on the Yahoo front page all morning on a Saturday. On that day, over 22,000 people registered at catalogchoice.org.
Well, now I know for sure that the crown jewel is to be featured on the Today Show. Today, the feature story about Catalog Choice on The Today show generated three tidal waves of new members at Catalog Choice. The first wave came at 8:20 AM eastern standard time right after Ann Curry’s segment ran. Wave Two came an hour later when it ran in central time. The third wave hit when the west coast tuned in to the Today Show. Steadily through the day, as people talked about our simple free service at work, new members flowed in. In the end, almost 57,000 new members signed up at catalogchoice.org today. Over 30,000 invitations were sent using our Invite a Friend feature.
What we experienced today was the power of television to reach a mass audience and the power of the Internet to provide a free and easy service to give consumers the choices that they want.