In our December 24th post, we reported that the Potpourri Group had informed us in writing that they would not accept the opt-out requests from Catalog Choice.

Well, I am pleased to report that last week I received a letter from Jack Rosenfeld, Chairman of the Potpourri Group Inc (PGI). In his letter to me, Jack states:

PGI hereby retracts its earlier position concerning the handling of opt out requests from Catalog Choice.

Jack wants consumers to know:

PGI strongly supports the principle of consumer choice. We believe it is important to our company and our industry to give consumers a choice as to what they receive in their mailboxes, including the right to opt out. We believe that accepting opt out requests is both customer responsive and helps achieve our goal of being environmentally responsible. In addition, since mailings are expensive, accepting opt out requests makes economic sense to every mailer.

We will be looking for PGI to start processing the Catalog Choice opt-out requests. As with all mailing list processes, it will take before the opt-out requests take effect.

This entry was posted on Monday, January 21st, 2008 at 7:25 pm and is filed under Fulfillment, Merchants. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.