I got 112 Catalogs In November - what does December have in store?
by Laura Hickey
National Wildlife Federation
Throughout the month of November, I’ve been the lucky (or not-so-lucky) recipient of 112 mail order catalogs. Now, I like getting some catalogs – but 112 in only 26 days? That’s just crazy. I’ve been a professional buyer for almost 30 years now, and I mean in the workplace, not just at home. I like to shop as much as the next person, but I do most of my shopping online, where special sales, clearance pricing, and myriad other deals exist. And, I do like paging through my favorite catalogs. But those “favorites” number about a dozen catalog titles – the rest are just a waste, both in natural resources and the cataloger’s money to send them to me.
In the month of November, I received 33.6 pounds worth of catalogs….
- 6 kids catalogs (my husband and I don’t have children)
- 12 food catalogs (I would never buy food from a catalog)
- 2 computer catalogs (that seems so oxymoronic to me)
- 42 home furnishing catalogs (with some titles sending 2-3 with different covers)
- 6 high-end jewelry catalogs (they must mistake me for someone with a lot of disposable income)
- And a lot of clothing catalogs for men and women (I could live to be 1,000 and never purchase this amount of clothing)
Some come addressed to variations of my name, others in variations of my husband’s name. Several catalogs have come in my mother’s name, and she died over 7 years ago. What’s with that?? Not only does that bring back sad memories, but it also makes me wonder why some of these mailers don’t use better list hygiene services?
What I love about Catalog Choice is that it lets me choose which catalogs I want to get, and which ones I really don’t want to get. If I want to shop at any of the ones that I’ve opted out of, I will – almost any merchant is just a “Google” away. (And buying tip: that’s where the deals are, too!)
So this Christmas, I’m giving myself and the environment a gift – I’m adding a lot of these unwanted and unnecessary catalogs to “My Choices” on Catalog Choice (www.catalogchoice.org). This is one gift that I can count on to “keep on giving”.